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John Carlson

John Carlson

Performance Coach

John Carlson is a performance coach and retired professional football player who is passionate about empowering his clients to more consistently perform their best in the endeavors that matter to them most. John’s experience as a professional athlete and performance coach has led him to believe that mental skills are often misunderstood by athletes and coaches, which means they are rarely proactively trained. Conversely, most athletes spend extensive time and effort training physical skills (i.e., strength, speed, agility), technical skills (i.e., shooting a hockey puck, catching a football), and tactical skills (i.e., understanding and executing sports strategy). John works to increase his clients’ awareness of, and ability to manage, their thoughts and emotions so they can more effectively execute their physical, technical, and tactical skills. John has experience working with athletes, coaches, entrepreneurs, sales professionals, and parents of youth athletes. John currently lives in Arizona with his wife and four young children, and he enjoys spending time with his family, reading, playing basketball, lifting weights, and running.


John has been a competitive athlete for over 25 years in football, basketball, and tennis. John attended Litchfield High School and was a team member of three state champion basketball teams, five state tournament participant tennis teams, and numerous conference champion football, basketball, and tennis teams. John then attended the University of Notre Dame on a football scholarship. During John’s tenure at Notre Dame, the team played in the Fiesta Bowl and the Sugar Bowl. Additionally, John was named an All-American and an Academic All- American, and he was privileged to serve as a team captain for his final college season. John was drafted in the second round of the 2008 NFL draft by the Seattle Seahawks. John led the Seahawks in receptions and receiving yards in 2008 and in touchdowns in 2009. John was also honored as the 2011 Seahawks “Man of the Year” for community service. John also played two seasons for the Minnesota Vikings and one season for the Arizona Cardinals.


Since his retirement from the NFL in 2015, John has worked as a performance coach with Shaun Goodsell, owner of the Mental Edge. John’s formal education includes a bachelor’s degree in History from the University of Notre Dame and a master’s degree in Sport and Performance Psychology from the University of Denver.

Copyright © 2019 Shaun Goodsell